In a bid to retain its market share amidst fierce competition posed by Reliance Jio Infocomm’s bouquet of free services, Vodafone India on Thursday said that it will offer 400 MB of data on the first download of its app, Vodafone Play.
Vodafone Play also partnered with Eros Now to offer over 10000 Bollywood and regional movie content to its users. The service is currently free for all subscribers.
This partnership will allow Vodafone play users access more than 14000+ titles. Subscribers will be able to live stream TV channels. Vodafone Play will also offer a function which will help users watch content while browsing the app.
“We will continue to enrich Vodafone Play portfolio by adding more quality content and features to make the customer experience more enjoyable,” Dipankar Ghoshal, National Head – VAS and Content, Vodafone India said in a statement.
“An important part of our digital strategy is to be platform-agnostic and Vodafone Play platform will further give momentum to our customer acquisition strategy,” Rishika Lulla Singh, CEO – Eros Digital said.