Reliance Communication launched a bucket plan Tuesday offering unlimited voice calls bundled with 300 MB of data for a flat Rs 149 in a clear market expansion bid, primarily targeting the sizable pool of 2G users.
Christened `149 Unlimited’, the calling plan offers customers unlimited outgoing talk-time to any phone across any telecom network in the country, including STD calls, for Rs 149 a month.
RCom’s Rs 149 bucket plan resembles a similar Jio tariff plan, but can be activated on any phone – 2G, 3G, or 4G — unlike Jio’s, which requires a 4G VoLTE handset. 4G VoLTE handset.
“The new unlimited plan is set to change the dynamics of mobile recharges in India, as customers move away from a traditional revenue per minute tariff model to a service subscription model based on ARPU,” said RCom’s co-CEO, Gurdeep Singh in an official statement. RCom’s co-CEO, Gurdeep Singh in an official statement.
The new tariff plan went live in 17 RCom circles, and will not be available in the five eastern markets — West Bengal, Bihar, Odisha, Assam and Northeast — Bihar, Odisha, Assam and Northeast — where where the telco does not have 2G airwaves.
The ‘149 Unlimited’ Plan, which will be available across 2G, 3G and 4G technology platforms, is targeted at incentive’s to 2G, 3G and 4G phone owners to migrate to RCom.
According to Singh, “there are hundreds of millions of older 2G handset-owners in India, and RCom is positioning the new bucket plan of unlimited voice calls with 300 MB of data to get them hooked to data”.
Regardless of the type of feature phone or smartphone used, RCom customers can make unlimited voice calls, including STD calls for a month to any phone on any network in India.