GSM telecom service provider Aircel Thursday partnered with e-commerce website Snapdeal, mobile insurance provider Ingram and NexGTV a mobile TV destination, to provide its customers with new services and relevant content in the country. The partnerships are aimed at augmenting data consumption on the company’s networks in the country.
“While India’s smartphone base has seen an increase of 55% in 2015, at Aircel we witnessed a 75% increase in our 3G user base. This suggests how more and more people are coming online. Having said that, there remains to be a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G,” Anupam Vasudev, Chief Marketing Officer, Aircel, said.
In order to provide an online shopper an option to buy a Data Recharge, Aircel is offering Paper Recharge through an ecommerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs. 402 and Rs. 602) which are more aggressive and bundled with more benefits than the available market recharges. The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with Snapdeal.com to begin with for the offer and is looking to extend it to other websites as well.
In another industry first move, Aircel is partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only. For new smartphones worth upto Rs. 10k, customers can purchase Rs. 499 pack that offers benefits worth Rs. 1200. This will also include 1GB Aircel data for 3 months. Rs. 799 pack will offer insurance against smartphones worth upto Rs. 55k and will include 1GB Aircel data for 3 months and Premium Anti-Virus.
In line with the growing mobile video consumption, Aircel is also revolutionizing the way entertainment is consumed on mobile phones through its tie up with nexGTv to offer a loaded bundled product for the smartphone user. An Aircel customer will enjoy NextGTV’s live TV that offers 130+ live TV Channels and 2000+ blockbuster movies, at a discounted annual subscription for just Rs.749 along with 1 GB Aircel data every month for 3 months.
Sunil Kuttam, Vice President-Marketing, Aircel, said, “The emerging trend of viewing videos on mobile devices has led to consumers spending more time on their smartphones than watching TV. Being a data focused company it becomes imperative for us to constantly innovate and with our partners bring together products and services which open up a world of opportunities for our customers and satisfy the appetite of data users.“